Tag Archives: Law and freedom

Renaming Ubuntu derivatives

Working together with the Ubuntu trademarks team we renamed our Ubuntu derivatives:

Following up the distrowatch’s story about Ubuntu trademarks, as the first Italian Ubuntu affiliate we (CreaLabs) are trying to be a good example of how FLOSS projects should respect trademark policies living in the FLOSS ecosystem.

I encourage all *buntu derivatives to take the good move and do what we did.

War is started: Red had has been sued for patent infringement

IP Innovation LLC sued Red Hat and Novell (yes, Novell) for patent infringement about multiple workspaces (you’re right, this is unbelievable).

Is there Microsoft hand? We can’t say that but we know that IP Innovation LLC has just recruited some Microsoft executives…

Please read the complete article on Groklaw.

A free school revolution idea

Back in 2003, with CreaLabs we started the e-Socrates project, creating the first Italian portal promoting the free e-learning philosophy, because we truly believe that knowledge must be free.

Some days ago Simone Brunozzi told me about an idea he was working on, a community made by students and teachers, together creating documentation that would be grouped in books, maybe printed, obviously released under a free license. Hey this is just a small resume about his idea, please visit his blog for further information!

This evening, driving back home after work, I was thinking about Italian high schools, let’s talk with some numbers (examples):

  • every 2 years every student has to buy 10 books, 40 Euro every book
  • 40 * 10 / 2 = 200 Euro/year
  • let’s think about 2 million of Italian students (actually there are many more, but let’s take some margins)
  • 200 * 2,000,000 = 400,000,000 Euro/year

Let’s imagine what my country could do with only half of this amount every year… with 200,000,000 Euro/year Italy could pay a huge team of teachers that would create all the books for the next year. All this books should be released under a free license and freely available for everyone to download. Many low cost print services could be used for who students that want a paper copy of the books (I think that a paper copy could be given to any student for free).

Amouts are higher than what I wrote because in Italy there are more that 2,000,000 high school students… what a better world could be

Maybe I’m not the first having his idea, it seems so obvious…

iloveubuntu.com: this is trademark violation

Ubuntu trademark is clear, and the iloveubuntu.com website (intentionally not linked) is violating it, hope Canonical will make that great joke stop.

UPDATE: this post would be a provocation, ’cause you know I’m a bit sceptic about free software and trademarks. I also know about ie7.com and many others, same story here and there. :)

Ubuntu delusion: BuildYourUbuntu.com won’t come to life, trademarks win, ideas lose


We (CreaLabs) are Ubuntu affiliate because of:

  1. some Ubuntu promotion/spreading activities
  2. 2 ubuntu derivative distros: ubuntu italian iso, ufficio zero
  3. Ubuntu Customization Kit

We constantly and actively support open source and free software with many projects (check crealabs.it for the list).

All of these projects were created and are maintained for free.

The new condition

Ubuntu affiliate program changed, actually some points of the new programs are not clear to me but I read

The other tracks have distinct revenue requirements for progression through them. These numbers are not being made public, but will help you understand the reasons for the tiers.


The figures are the revenue that flows to Canonical from sales that you make. These sales can be made up from the range of Canonical services and future product offerings.
These may look initially high, but we have set the bar for the highest level quite high intentionally. Any partner that reaches gold tier has really earned it.

We have based the tiers on revenue to alleviate any potential entry fee to the programme.

I can’t really understand if we’ll have to pay to remain affiliate or not… anyway I hope more info will be given us.

The idea

We said “hey, if we’ll have to pay, let’s try building some real business on Ubuntu, so we can remain affiliate”.
Working on UCK the idea was easy, build a website where people can customize their Ubuntu adding software, language support and many other things and get their brand new shining DVD at home for a price.

I wanted to call that buildyourubuntu.com. It seem to us that’s really a good name, you can understand what the service do and that’s what we want.

A good business must have a good name, a good business would bring us revenue and we would give part of them to Canonical (we haven’t decided prices and revenues yet) for the affiliate program and would keep alive our free projects and maybe build other new free services.

The problem

Ubuntu is a trademark, we can’t use that name without a license.
We write to Canonical trademarks team.

The answer

After 3 weeks we get a “NO, you can’t use that name for your business, you could for a free service but not for a business one”.
Why? Because it could seem too “official” meaning “related to Canonical”.

Our delusion

How would you call a service that build a custom Ubuntu for you? Oh I don’t want to hear flickr/scriptaculous clones please.

The point is, I think I can say we do fair play with free software, it’s not right to avoid us the possibility to create a new original service that would also bring money to Ubuntu itself.

Sure we can call that service “BuildYourOs.com” or “BuildYourDistro.com” or “BuildYourLinux.com” but:

  1. it’s not clear: you can’t understand we’re ONLY talking about Ubuntu
  2. it’s simply ugly, if you work in marketing tell me if I’m wrong
  3. Linux is a trademark too thus you must gain a license to use the Linux name

Is my love for Ubuntu ruined?

Actually I don’t know, I’m feeling really sad right now.